http://dspace.univ-tissemsilt.dz/handle/123456789/3 2026-04-30T03:21:11Z 2026-04-30T03:21:11Z معموري, حليمة عزيزة http://dspace.univ-tissemsilt.dz/handle/123456789/3300 2025-10-16T14:10:43Z 2024-01-01T00:00:00Z

أثر أبعاد استراتيجيات المزيج التسويقي الفندقي على الصورةالمدركة للسائح - دراسة حالة فنادق خمس نجوم في الجزائر معموري, حليمة عزيزة This study aims to highlight “the impact of the dimensions of hotel marketing mix strategies” on “the perceived image of the tourist”, in order to know the impact of the dimensions of hotel marketing mix strategies through: Hotel service, hotel pricing, hotel distribution, hotel promotion, operations in the hotel, physical or material evidence of the hotel and the (individual) employees of the hotel on the perceived image of the tourist who wishes to purchase a hotel service in a marketing environment competitive. To achieve the objectives of the study and collect the necessary data, a questionnaire was designed with a sample of 503 individuals, these tourists having the habit of frequenting the selected hotels, which are five-star hotels, among which eight luxury hotels (ROYAL, BEY ORAN, MERIDIEN, MIRADOR ,ELAURASSI , RODINA, MARRIOTT, SOFITEL) in order to identify their opinions on the dimensions of the hotel marketing mix and their impact on the dimensions of the perceived image of the tourist, we have used the program (SPSS.29.0 .10) to analyze the data, the reliability of the scale used in the sample was therefore: 0.78. The study revealed that there is a strong relationship between the dimensions of the hotel marketing mix and the dimensions of the perceived image of the tourist. There are also statistically significant differences at a significance level of 0.05≥α between responses to the sample items. key words : Five star hotels, hospitality industry, hotel marketing mix, guest,

2024-01-01T00:00:00Z بوعضمة, عودة http://dspace.univ-tissemsilt.dz/handle/123456789/3299 2025-10-29T09:32:51Z 2025-01-01T00:00:00Z

أثر التسويق السياحي الالكتروني على الصورة الذهنية للمقصد السياحي في الجزائر بوعضمة, عودة ﺨﻠ ﻣ ﺔﻴﻨﻫﺬﻟا ةرﻮﺼﻟا ﻰﻠﻋ ﱐوﱰﻜﻟﻻا ﻲﺣﺎﻴﺴﻟا ﺔﻣﺰﳊا ﺞﻣ�ﺮﺑ ماﺪﺨﺘﺳا ﰎو ،ﺢﺋﺎﺳ ﻖﻳﻮﺴﺘﻟا ﺞﻳﺰ ﻣ ﺮﺻﺎﻨﻋ ﺮﺛأ ﺔﻓﺮﻌﻣ ﱃإ ﺔﺳارﺪﻟا ﻩﺬﻫ ﺖﻓﺪﻫ ﻒﻠﺸﻟا ﺔﻳﻻو ﰲ ﺔﻨﻴﻋ داﺮﻓأ ﻦﻣ ﺔﻴﻟوﻷا ت�ﺎﻴﺒﻟا ﻊﻤﳉ نﺎﻴﺒﺘﺳﻻا ةادأ ﻰﻠﻋ دﺎﻤﺘﻋﻻﺑﺎ ﻚﻟذو ، ﻰﻠﻋ ﺖﻠﻤﺘﺷا ﺔﻴﺋاﻮﺸﻋ ﺔﻨﻴﻋ ﻰﻠﻋ ﺎﻴﻧوﱰﻜﻟإ ﻪﻌﻳزﻮﺗ ﰎ ﺚﻴﺣ ،ﺔﺳارﺪﻟا 361 ﻲﺣﺎﻴﺴﻟا .ت�ﺎﻴﺒﻟا ﻞﻴﻠﺤﺘﻟ ﻖﻳﻮﺴﺘﻟا ﺞﻳﺰﻣ ﺮﺻﺎﻨﻌﻟ ﺔﻴﺋﺎﺼﺣإ ﺔﻟﻻد تاذ ﺮﺛأ ﻲﺣﺎﻴﺴﻟا ﻲ ﻘﻳﻮﺴﺘﻟا SPSS ﺞﻳﺰﳌا ﺮﺻﺎﻨﻌﻟ نﺎﻛ ﺚﻴﺣ ،ﺔﺳارﺪﻟا ﺔﻨﻴﻋ داﺮﻓأ ﺮﻈﻧ . ﻒﻠﺸﻟا ﻲﺣﺎﻴﺴﻟا ﻲﻘﻳﻮﺴ ﺔﻴﻨﻫﺬﻟا ةرﻮﺼﻟا . ﲔﺴﺤﺘﻟ ﻲﺣﺎﻴﺴﻟا ﺪﺼﻘﻤﻠﻟ ﺔﻴﻋﺎﻤﺘﺟ ﻻا مﻮﻠﻌﻠﻟ ﺔﻴﺋﺎﺼﺣﻹا ﺔﻗﻼﻋ دﻮﺟو ﱃإ ﺔﺳارﺪﻟا ﺞﺋﺎﺘﻧ ﺖﻠﺻﻮﺗ ﰲ ﺔﻳﻻﻮﻟ ﻲﺣﺎﻴﺴﻟا ﺪﺼﻘﳌا ﻦﻋ ﺔﻴﺑﺎﳚإ ﺔﻴﻨﻫﺬﻟا ةرﻮﺼﻟا ﻰﻠﻋ ﺔﻴﻨﻫذ ةرﻮﺻ ﻦﻳﻮﻜﺗ ﰲ رود ﱐوﱰﻜﻟﻻا ﱐوﱰﻜﻟﻻا ﺔﻳﺎﻨﻌﻟا ﻰﻠﻋ ﻞﻤﻌﻟا ةروﺮﺿ ﺎﻬﳘأ تﺎﺣاﱰﻗﻻا ﻦﻣ ﺔﻋﻮﻤﳎ ﺖﻣﺪﻗ ﺎﻬﻴﻟإ ﻞﺻﻮﺘﳌا ﺞﺋﺎﺘﻨﻟا ءﻮﺿ ﻰﻠﻋو ﰲ ﺔﺣﺎﻴﺴﻟﺑﺎ ﺘﻟا ﺞﻳﺰﳌا ﺮﺻﺎﻨﻋ ﻞﻛ رود ﻞﻴﻌﻔﺘﺑ مﺎﻤﺘﻫﻻا لﻼﺧ ﻦﻣ ﺔﺻﺎﺧ ، ﻒﻠﺸﻟا ﻲﺣﺎﻴﺴﻟا ﺔ ﻳ ﻻو عﺎﻄﻘﻟا ﰲ ﲔﻠﻋﺎﻔﻟا ﻞﻜﻟ ﺔﻛﱰﺸﳌا دﻮﻬﳉا رﺎﻃإ ﰲ ﻞﻤﻌﻟا . ﻒﻠﺸﻟا و ، ﱐوﱰﻜﻟﻻا ﺔﻳﻻﻮﺑ ﻲﺣﺎﻴﺴﻟا ﺪﺼﻘﻤﻠﻟ

2025-01-01T00:00:00Z عقوني, لخضر http://dspace.univ-tissemsilt.dz/handle/123456789/3274 2025-10-15T14:52:08Z 2023-01-01T00:00:00Z

دور تكنولوجيا المعلومات والاتصال في تحسين جودة الخدمة -دراسة ميدانية - مؤسسة بريد الجزائر بالجلفة عقوني, لخضر ت نم ان للاخ ةمدخلا ةدوج قيقحت يف لاصتلااو تامولعلما ايجولونكت رود زاربإ ىلإ ةساردلا هذه لا يف ةساردلاو ثحبلا قيرط نع كلذو ب ةقلعتلما ةفلتخلما تايبد ةدوجو لاصتلااو تامولعلما ايجولونكت ةمدخلا تنبت يتلا ةيمدخلا تاسسؤلما ىدحإ ةسارد للاخ نم رودلا اذه ليلحتب انمق كلذ ىلإ ةفاضإ ، ثيح ،"رئازجلا ديرب" ةسسؤم يهو اهتامدخ يف لاصتلااو تامولعلما ايجولونكت تدمتعاو تيرجأ ىلع ةساردلا نم ةنوكم ةنيع 567 نب نايبتسلاا ىلع كلذ يف دامتعلاا متو ةسسؤلما نئابز نم ادرف ينورتكللإاو يقرولا هيعو ( جمانربب ةناعتسلااب ةيئاصحلإا تارابتخلاا نم ةعومجمب تجلوع يتلاو تانايبلا ليلحتو عمجل SPSS .) ىلإ ةساردلا هذه تفده امك زاربا ةمدخلا ةدوجو لاصتلااو تامولعلما ايجولونكت رود ، ام مهأ نمو مدخلا ةدوج نيسحت ةيمهأو ةرورض ةساردلا هيلإ تلصوت تايللآاو بيلاسلا نم ةعومجم دامتعا للاخ نم ة ىلإ "رئازجلا ديرب" ةسسؤم يعس ىلإ اضيأ ةساردلا تلصوت امك ،لاصتلااو تامولعلما ايجولونكت اهمهأ نم ،كلذ ىلع ادامتعا ءلامعلاو نئابزلا تاعلطت ىوتسم ىلإ ىقري ءادأو ةيلاع ةدوج تاذ ةزيمتم ةمدخ قيقحت :ىلإ كلذك تصلخو - وجو ديرب" ةسسؤم نئابز ىدل ةمدخلا ةدوجو لاصتلااو تامولعلما ايجولونكتل لوبقم كاردإ ىوتسم د ."رئازجلا - ةللاد ىوتسم دنع اهداعبأب ةمدخلا ةدوجو اهداعبأب لاصتلااو تامولعلما ايجولونكتل طابترا ةقلاع دوجو ( α≤ 0.01 ) . - ةللاد ىوتسم دنع ةمدخلا ةدوج ىلع لاصتلااو تامولعلما ايجولونكتل رثأ دجوي ( α≤ 0.05 ) .

2023-01-01T00:00:00Z MAHLOUL, Mansour http://dspace.univ-tissemsilt.dz/handle/123456789/3272 2025-10-15T14:34:09Z 2024-06-13T00:00:00Z

Impact of external trade elasticities on exchange rate and current account balance in Algeria Econometric study 1990-2021 MAHLOUL, Mansour The general aim of this thesis is to present, describe and calculate right values of trade elasticites before involve last values to trigger another values of the real exchange rate applied in Algeria. Calculating optimal values of trade elasticites is done in both import and export sides. To reach the aforementioned purpose, we used both yearly and monthly data from 1990 to 2021 for exchange rates , current account balance from Algerian customs and bank of Algeria . Additionally, it has been known that the economic relationship between import time series and exchange rate time series is negative, in other words , the more the imports go up the more the exchange rate go down ,the invese is correct. Since the coefficient given through a least square regression run between old imports values and old exchange rates is positive, this in contradiction with economic theory. After generating new values of exchange rates, it remains to check whether the coefficient given through a least square regression run between old imports values and old exchange rates remains positive or get a negative signal which considered the natural sign. In this thesis, two essays are presented in econometric ways about the impact of trade elasticity on the exchange rate on the one hand and the impact of trade elasticity on the trade balance on the other. In the first essay, I constructed a useful adjustment of the exchange rate to its equilibrium rate. This indicator will be useful to calculate the gain or deficit in the Algerian trade balance. Results obtained from the new least ordinary square run between new values of import and new values of exchange rates is negative. The last result is good indicator about the performance of new values’s exchange rates, thanks to new values of exchange rate high level of import has been reduced .in export side, the new values of exchange rates help to inhance the level of export, consequently old level of deficits recored has been lowered.

2024-06-13T00:00:00Z